Why your Business Needs a Lead Generating Website

In the modern world of inbound, customer-centric, pull marketing, it’s incredibly important that your website is working hard for your business. For many businesses, your website will be a customer’s first point of engagement. Yet many businesses fail to take advantage of their website for nurturing customer relationships.

Statistics show that the average website will convert only 1-2% of visitors on their first time to your site. This is especially true of businesses where the sales process requires the building of trust and an ongoing relationship. So if you need to foster a relationship with prospective customers, you need to get their details.

Give me your details!

You can’t just ask customers for their details and assume that they’ll give them up. After all, everyone is busy and probably already has an overflowing inbox of promotional materials. So you need to provide something of value in exchange for that all important first name and email address – a lead magnet.

A great lead magnet is:

  • Low cost for you to produce
  • Offers quality information of value to your prospective clients
  • Enticing enough to justify providing contact details

Adding value to your website

Converting customers is all about demonstrating your value again and again until the customer feels ready to make the purchase. ConversionXL describes the process like this:website 2

  1. Capture emails
  2. Build and develop relationships via regular communication
  3. Add tons of value (way before asking for anything in return)
  4. Repeat step 3 as much as possible
  5. Sell great products

As you can see, it’s all about nurturing the customer as you move them through the sales funnel. They progress from being a lead and through ongoing engagement with your sales and marketing process, move to being a prospect and finally a customer. But if you don’t collect their details on that first visit to your website, you might never get the opportunity to foster and develop that relationship!

Frequency matters

The other important element to consider is how frequently you should contact your leads. If someone gives up their email address but is then bombarded with emails beyond their expectations, they’ll be hitting that unsubscribe link pretty damn fast. You need to figure out the frequency of contact that suits your business.

For example, if you’re a plumber, a customer is only going to call you if they have an immediate need. But you could partner with other local trades to do a six-monthly email update about your services in the area and perhaps include a special offer on standard home maintenance requirements. Other businesses with a more extended sales process might find that a fortnightly or monthly email gets the best results.  

There’s loads of tools to get your website working harder and your marketing to get results. Bx coaching can help you find the right tools for your business and pave the way for your success. Call Bx on 1300 068 229 or find out about our Business for Life Program..

Just Attending Training Courses Isn’t Enough

At B-x, we’re big fans of training programs – fairly obviously as we run one. We’re fans for ourselves too and regularly invest in training and professional development for all of our team members.

But it’s vital to remember that just going to the training session or conference or event isn’t enough.

Participating in these events are an important impetus and inspiration for change. However real, lasting change and results will only come from implementing a process to take action.

It’s also unrealistic to try to instigate big changes overnight. You’ll simply be overwhelmed and burn out from trying to do too much at once.

So what’s the answer? How do you make sure that investment in training and development isn’t just a big expense with no reward or business impact?


It’s easy in business to get distracted by the latest shiny new thing and training sessions are no exception to this. When deciding what to action, take the time to consider the likely impact of the changes you want to make on your business, from zero being no impact, up to ten being maximum impact. To prevent becoming overwhelmed by all the things you could be doing, this process will help you determine the things you should be doing.

Put your training resources into actionattending 2

It’s simple really – regular, consistent action after chunking down big goals into smaller, achievable targets. Before attending the training, it’s helpful to be clear on what you want to get out of this investment and the ideal changes you want to see. After you’ve attended the training event, or completed the course, take a moment to assess if those same goals still apply or if you have new objectives as a result of what you learnt and were inspired by.

Then make a plan.

Schedule time in your calendar to make time each day, week or month to implement specific actions as a result of the training. For example, if your goal is to improve business planning, schedule non-negotiable time in your diary for taking ten minutes to plan each day, thirty minutes to set goals for the week ahead, and half a day to review objectives for the month.

Don’t delay

The other important step is to build momentum straight away. After any training event, pick one action that you can complete within 24 hours. Get a small win on the board and use this to motivate you to keep going to make progress to your big overall goal.

Commitment and consistency

Without a doubt the factor that will have the most impact on your business is your own commitment. Consistent action and aiming for continual growth will serve you and your business more than sporadic bursts of activity after the latest webinar you sign up for.

Be accountable

The other great tip to keep you on track and committed to making changes is to find someone to be accountable to and report on your progress. This might be a business coach, a mentor, or even members of your team. By publically stating goals and regularly reporting your progress towards those goals, you can see the progress and be encouraged to continue chipping away.

Bx training is all about inspiring business owners AND then supporting you to take the necessary action to get results. To find out more about our events and ongoing coaching, call Bx on 1300 068 229. Business for Life Program.