Email is one of the oldest social media platforms, but it’s still in regular use today. Many people aren’t convinced that email marketing is the way to go, thinking their emails will just get lost amongst all the everyday email chaos, but we have three great reasons why emails are the right choice for your business.
Keeping it professional
Facebook, Twitter, Youtube and Snapchat all have their place and each of them can work wonders when used appropriately for your business, but none of them can hold a candle to a good, sleek, professional email. Everyday, 269 billion (Redacti) emails are sent and it’s still the preferred method for businesses to communicate – either with other businesses or their customers.
You get to show your personality through your social media accounts, but your email is where everything comes together in one professional piece of communication.
Bringing in sales
Emails have come a long way in the last 20 years and despite all the new social media platforms and complicated marketing techniques, email marketing still comes out on top with a conversion rate of 66% (DMA). Not only can you provide your customers with email-only deals, you can send them wherever you want them to go through interactive links in the body of your email. These direct links mean that customers never get lost or distracted in the tangled, interwoven web.
The biggest advantage to email marketing is your ROI – for every dollar that you spend, you get $38 in returns (DMA). Considering that most email newsletters are free or extremely cheap to create, the ROI is next to none.
Staying in touch with customers
Facebook and other social media platforms can be daunting – plenty of people expect you to be updating daily and that pressure can be a little overwhelming. Email is a little less demanding – you can send out an eNews as little or as much as you prefer. You might feel like you don’t have enough updates to include on social media each week or day, it’s almost certain that you will have enough business news to share at the end of the month.
It’s a great way to keep in touch with your customers, remind them of your deals and just update them with your wins and, considering emails have three times more users than Facebook and Twitter combined, it seems like a no-brainer (Kissmetrics)
How have you seen email marketing boosting your business? If you’re still not sure that email marketing is worth your time, consider joining one of our networking groups to find out more about how other business owners are using emails to create more opportunities for your business. Visit http://bxbusinessnetworking.com.au/