Are you Harnessing Social Media for your Business?


Social media is constantly changing and so is the way that we use each different platform. Despite its ever-evolving nature, social media isn’t going anywhere anytime soon and your business should be jumping on board to see where it could take you.

Different social media platforms work well for different businesses, so it’s important to take the time to consider each platform carefully to decide which one will work the best for your business.


Many of us have our businesses listed on Google – after all, it is one of the first places potential customers will look. Facebook allows you to provide all the usual information – business hours, location, descriptions, reviews and images of premises etc – with the added bonus of interactivity.

Facebook lets your customers interact with you through events, photos, uploading their own reviews and messaging you directly to get their answers. Facebook is a great hub for interactivity and, after Google and your website, it’s one of the first places your potential customers will go to find out more about your business.


Instagram is especially useful if your business is product-based. A well-shot photo of your product may just catch the eye of a potential customer. The platform relies heavily on hashtags, which means that your image has the potential to make a big splash in the Instagram world.

Out of all the popular social media platforms, Instagram provides the most scope for creativity, which means that you can let your business personality shine through visually.

Instagram also offers business pages which means you can gain insight into how your followers are responding to your content and it provides an option for your followers to easily send you an email to find out more.


LinkedIn is useful for building your professional network and sharing news about your business. The platform is perfect when you’re looking to grow your business and find new staff and it’s also a great tool to check up on your competitors!

LinkedIn also provides rooms for articles – formerly known as Pulse – an extension of the platform which allows you to write your own long-form content and share with your network – this is perfect, especially if your own website doesn’t support a blog.

There are plenty of other platforms out there that could be right for your business. Snapchat and Twitter have been useful for businesses that like to update immediately or show behind the scenes information, while YouTube is great for sharing videos highlighting events or even create ‘how-to’ videos for your products.

Using social media is all about getting your name out there, growing both your professional network and your customer network and, most of all, having a bit of fun with your business.

At Bx, we’d love to know how you’re using social media to boost your business – if you’re still unconvinced on the topic of social media, try talking it over with some like-minded peers at one of our networking groups to see how others are harnessing social media. Visit

Should you bother with email marketing for your business?

Email is one of the oldest social media platforms, but it’s still in regular use today. Many people aren’t convinced that email marketing is the way to go, thinking their emails will just get lost amongst all the everyday email chaos, but we have three great reasons why emails are the right choice for your business.

Keeping it professional

social media marketing

Facebook, Twitter, Youtube and Snapchat all have their place and each of them can work wonders when used appropriately for your business, but none of them can hold a candle to a good, sleek, professional email. Everyday, 269 billion (Redacti) emails are sent and it’s still the preferred method for businesses to communicate – either with other businesses or their customers.

You get to show your personality through your social media accounts, but your email is where everything comes together in one professional piece of communication.

Bringing in sales

Emails have come a long way in the last 20 years and despite all the new social media platforms and complicated marketing techniques, email marketing still comes out on top with a conversion rate of 66% (DMA). Not only can you provide your customers with email-only deals, you can send them wherever you want them to go through interactive links in the body of your email.  These direct links mean that customers never get lost or distracted in the tangled, interwoven web.

The biggest advantage to email marketing is your ROI – for every dollar that you spend, you get $38 in returns (DMA). Considering that most email newsletters are free or extremely cheap to create, the ROI is next to none.

Staying in touch with customers

Facebook and other social media platforms can be daunting – plenty of people expect you to be updating daily and that pressure can be a little overwhelming. Email is a little less demanding – you can send out an eNews as little or as much as you prefer. You might feel like you don’t have enough updates to include on social media each week or day, it’s almost certain that you will have enough business news to share at the end of the month.

It’s a great way to keep in touch with your customers, remind them of your deals and just update them with your wins and, considering emails have three times more users than Facebook and Twitter combined, it seems like a no-brainer (Kissmetrics)

How have you seen email marketing boosting your business? If you’re still not sure that email marketing is worth your time, consider joining one of our networking groups to find out more about how other business owners are using emails to create more opportunities for your business. Visit